20 Minuten Rebranding

The job

The brand 20 Minuten was to no longer produce a commuter edition and a news platform edition. Online and print editorial would be combined and consolidated into a cross-media editorial newsroom. Rod was commissioned to revamp the brand logo to support this change.

Our Insight

This is an update of a logo that consumers barely see, but still register subconsciously.

The solution

Following the principle of evolution instead of revolution, we designed a new logo that reflected the creation of a new, merged cross-media editorial newsroom and signaled the step into the digital future.

Action areas

  • Corporate Identity/Corporate Design

Effekt

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