Amplification / Member of the Management Board
Good campaigns live from good stories. Marco likes to shake some spice into the campaigns, to then finely sculpt and spin the messages in minute detail until they are fit to be told with maximum media effectiveness. "Listen up, people!" he always says when he's found the key. The former armored infantryman, with a presence that can seem, at times, warrior-like, emerges here as a delicate, artistic soul. Thanks to his profound literary knowledge, he lends everything he does the precisely fitting sound. The Italian-Bad Ragaz hybrid learned his trade, by the way, at Swiss Radio and Television, where he led media relations under the constant critical eyes of hundreds of journalists. This not only honed his sense for the plausible, but also awoke his appetite for staging. This comes through as much for his clients as in the pans on his stovetop at home. Because there, too, he knows: Quality is always revealed in simplicity.