Now, even his own mother calls Alessandro «Pukki.» So we do, too. Pukki was born in the Ruhr region in Germany, went to school in Amsterdam, university in Cologne, and worked in Berlin. Today he lives in and loves Switzerland. He changes roles here as easy as pie. Constantly somewhere between long nights on Langstrasse and lengthy hikes in the Alps. He demonstrates his versatility not only in his private life, however, but most especially in his career. He always brings fresh thinking to our clients’ campaigns. And his texts can’t and won’t deny their Ruhr Valley roots – direct, honest and damned funny. Like him.