To listen the «Slow Down» song you'll need the Flash Plugin installed in you browser. Please download it from the Adobe website.
Dear user
To view the demonstration video you need the Flash Plugin installed in you browser. Please download it from the Adobe website.
Driving fast is not considered better, but a necessity - people are rushed and distracted by everyday pressures. How can you inspire people to slow down on and off the streets?
Brand a lifestyle movement. Give that movement a hero. And create a way for that hero to connect with people. Introducing: Franky Slow Down, Switzerland’s guardian angel. His message, «Slow down. Take it easy» was first communicated in a song and was developed into a fully integrated, viral campaign.
- Airplay of the campaign song on 33 radio stations; ranked no. 5 in the Swiss charts; over 1 million Swiss francs worth of free publicity
- Unpaid press coverage worth over 1 million Swiss francs
- Ability to activate over 100,000 Facebook friends/fans for events (the most successful Facebook campaign ever in Switzerland and 3x as many fans as Bligg, the most popular music star in Switzerland)
- Over 250,000 «Slow down. Take it easy.» stickers distributed
Campaign Facebook Fan Page
Campaign Hero's Profile Page
Campaign Website
